Destiny Sales Surpass $500 Million on Day One


Day one sales for any game are crucially important, especially in regards to AAA titles. Indie titles tend to not have many expectations on them, and any amount of press about them will show a large sales bump. A game like Destiny, however, can live or die on day one. fortunately for Activision and Bungie, Destiny sales surpassed expectations in no small part of the 11,000 midnight openings around the world in 178 countries.

On the subject, Activision Publishing CEO Eric Hirshblerg stated, “Since the beginning, we’ve been confident that our investment and belief in Destiny would pay off. But not many people believed we’d be able to say it did so on say one. Destiny is officially the biggest new franchise launch in our industry’s history. It’s also the highest-selling day one digital console release in history. We have more confidence than ever that Destiny will become one of the iconic franchises of this generation, and Activision’s next billion dollar brand. Most importantly, it’s just a great game which we can’t stop playing. A big thanks to our incredibly talented team and partners who helped make this happen, most importantly our partners at Bungie.”

The incredible sales of Destiny are probably in no small part thanks to the hype build from really solid trailers, and some pretty great alpha gameplay. Of course, there was that risk of over-saturating the market with advertisements, but it looks like Destiny‘s marketing team outdid themselves judging by this game’s success.

$500 million makes the Destiny launch the biggest new IP launch ever. Some analysts are saying that Destiny could sell as many as 15 million units by the end of the year. For comparison, Watch_Dogs, a new IP from Ubisoft, sold more than 4 million copies globally within its first week.

Bungie’s director of production Jonty Barnes sat down to speak with GamesTM, a British games magazine, about Destiny and the risks associated with launching a new IP like this, stating “Entertainment is a risk – I’m fortunate enough to have worked on a lot of new IP. A lot of people have never worked on a new IP and it was very daunting for them, there was a lot of insecurity at times. But we trusted each other. I think when you have that talent, you’re going to be successful.” This sort of risk is something

Destiny is out now for the PS3, PS4, Xbox 360, and Xbox One.

About Stephen Crane

Stephen was hooked by the NES at a very young age and never looked back. He games on a daily basis and is currently trying to climb his way up the ranked ladder on League of Legends! Outside of the video game world he actually likes running and owns a rapidly growing collection of toed shoes. Stephen Crane is the owner of Armed Gamer.

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