Blizzard Credits WarCraft Users Due to Poor Launch


You would think after releasing so many large titles that have each had their own server issues (Diablo III, I’m looking at you,) Blizzard would have their shit together. Sadly, with the latest expansion to World of Warcraft, Warlords of Draenor , we can see they don’t. Once again, a product launch rolled around, and the servers were so overloaded, many players couldn’t get on, or the queues were up to 24 hours long.

While Blizzard might not be so good at product launches, they certainly have gotten very good at fixing them. Executive Producer and Vice President for World of Warcraft took to the internet recently to apologize for the spotty launch of Warlords of Draenor. He offered little in explanation, but a lot in apology. To also compensate the players affected by the launch, he announced Blizzard would give 5 days’ gametime to accounts with a subscription active as of Friday, November 14. Read below for his full words:

WoW Community:

I know how much everyone was looking forward to this expansion, and once you were able to get in and start having fun, all the comments I’ve seen indicate that this is one of our best yet. But the quality of the content does not excuse the subpar launch experience we delivered, and I apologize for that.

The first two days of the expansion were not a great experience, with many of you facing high queues or significant gameplay problems. We worked around the clock to tackle the demand issues and technical challenges, and fortunately things started looking better on Saturday. While millions of you were able to get in and play over the weekend, with many already reaching level 100, others still ran into very lengthy queues, particularly on the highest-population realms.

To help address this, we’ve expanded the new instancing tech we used to improve queues on Saturday and we’re continuing the process of applying that to raise the capacity of all realms again. This will result in approximately double the prelaunch capacity on each realm, which should greatly reduce queue times for most realms if not eliminate queues altogether.

In recognition of the difficulties so many of you ran into when trying to play over the first few days, we’re adding five days’ worth of extra time to every subscription in the Americas, Oceania, and Europe that was active as of Friday, November 14. Things are already in a much better place than they were going into the weekend, so I hope you’ll now be able to focus on having a ton of fun with this expansion.

I also hope you’ll accept my apology and keep your faith in us. The support voiced by many of you as we worked through the challenges was immensely appreciated. We’re extremely grateful to be part of such a passionate community. We love World of Warcraft, and we’re very proud of this expansion, so stumbling out of the gates like this was very disappointing for all of us.

On behalf of the World of Warcraft development team, as well as everyone at Blizzard, thank you all again for your patience and understanding.

See you in Draenor.

J. Allen Brack
Executive Producer, World of Warcraft

While developers really need to step up to make sure their games are launch-worthy on day 1, this gesture from Blizzard certainly seems like a good way to make up for it. 5 days of game time for all 6.8m users is equivalent to around $16mil in lost revenue (give or take).

About Stephen Crane

Stephen was hooked by the NES at a very young age and never looked back. He games on a daily basis and is currently trying to climb his way up the ranked ladder on League of Legends! Outside of the video game world he actually likes running and owns a rapidly growing collection of toed shoes. Stephen Crane is the owner of Armed Gamer.

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